Grow Your Substack. Swap Subscribers with Matched Creators.
Auto-swap subscriber recommendations with indie Substack writers in the solopreneur productivity niche — matched by real engagement, not follower count. Earn Stripe payouts when referrals convert.
Live Preview
See who you'd match with — before signing up
Enter your Substack URL or niche to instantly preview your top matches.
Free to start — upgrade to Pro for $19/mo for priority matching, advanced analytics & higher payouts
How It Works
Three steps to passive growth
Share your Substack
Paste your URL. We instantly analyze your niche, open rate, and audience engagement.
Get matched instantly
We pair you with creators at your engagement level — no cold outreach, no guessing.
Grow on autopilot
Swaps run automatically. Earn Stripe payouts when your referred readers convert to paid.
Why Substoke
Built for indie writers who care about quality
Fair, Engagement-Based Matching
We match creators by real engagement metrics — open rates, click rates, subscriber activity — not just follower counts. Small writers with engaged audiences get paired with equals.
Passive Audience Growth
Once matched, recommendations run automatically. Your Substack grows while you focus on writing great content.
Earn From Referrals
When readers you refer convert to paid subscribers, you earn real money via Stripe. Your recommendations become a revenue stream.
Under the Hood
How the matching algorithm works
Analyze Your Audience
We read your open rates, click rates, and subscriber activity to build an engagement profile.
Score & Rank
Creators are scored on engagement quality — not follower count. You get matched with writers at your level.
Mutual Swap
Both creators recommend each other automatically. Fair, balanced growth with no one-sided deals.
Growing Ecosystem
Trusted by Creator Platforms
We're building alongside platforms that share our mission — helping indie newsletter creators grow faster, together.
CoStack
Platform where productivity newsletter writers find paid collaborations
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NanoLaunch
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Creator Stories
Early creators love Substoke
Real results from indie newsletter writers who stopped waiting for growth to happen.
“I gained 180 new subscribers in my first month on Substoke. The matching is genuinely smart — every swap partner has been relevant to my niche and my readers actually stick.”
Sarah K.
Newsletter creator, 2.3k subs
“Cross-promotion used to feel awkward and hit-or-miss. Substoke handles the matchmaking automatically and the quality of new readers I'm getting is noticeably higher than any other channel.”
Marcus T.
Solopreneur writer, 4.1k subs
“Within two weeks I had three active swap partnerships running on autopilot. As a solo writer with limited time, this is exactly what I needed to keep growing without burning out.”
Priya M.
Indie creator, 1.8k subs
47
creators matched
12k+
subscribers reached
4.8★
avg rating
Pricing
Simple, transparent pricing
Start free. Upgrade when you want priority matching and advanced analytics.
Free
$0/mo
Great for getting started
- Basic engagement matching
- Automatic subscriber swaps
- Substack recommendations
- Community access
Pro
$19/mo
For creators serious about growth
- Everything in Free
- Priority engagement matching
- Advanced analytics dashboard
- Higher payout rates
- Faster swap activation
- Priority support
FAQ
Common questions
Is this safe for my Substack?
Yes. Substoke uses Substack’s built-in recommendation system — the same feature Substack themselves encourage. We never access your account credentials or modify your content. You stay in full control.
How does the matching work?
We analyze engagement metrics like open rates, click rates, and subscriber activity to build an engagement score. You’re paired with creators who have similar engagement quality in the solopreneur/productivity niche — so swaps are fair and relevant.
What does it cost?
Substoke is free to use with basic engagement matching and automatic swaps. For priority matching, advanced analytics, and higher payout rates, upgrade to Pro at $19/mo. No lock-in — cancel anytime.
Can I remove a recommendation later?
Absolutely. You can opt out of any swap at any time. We believe in creator autonomy — no lock-ins.
Built by a Creator
Substoke is built by an indie creator who got tired of watching great newsletters stay hidden. The Substack recommendation system works — but finding the right match is hard. Substoke automates that matchmaking so you can focus on writing.
Start Growing Your Substack
Sign up free and start auto-growing your newsletter today.